Tiff's Treats

What would happen if the marketing team and the CFO of a popular cookie brand got into to "tiff" over promotions? In this case, a fun series of back and forth emails that went to customers, creating unexpected engagement and fun in their in-box. 

Email 1 - From the marketing team

Email 2 - The CFO's response

The response from consumers

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Credits:
Creative Director/Writer: Mack McCullough
Art Director: Madeleine O'Mary, Lexi Palmer
Copywriter: Gillian Tobin

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